ZoOm India’s hottest destination for Bollywood content has taken a step further in reaching out to its audience with the launch of its latest initiative- ZoOm Box. This video jukebox is an interactive music show wherein viewers can choose their favorite song simply by sendin an SMS to the number provided i.e. 58888 powered by indiatimes. The viewers can also comment on the songs and even dedicate a song through the channel
In the show, ZoOmbox, which will be aired every monday to sunday 11am to 12 noon, audience can vote for their favourite movie songs and the song that receives the maximum votes will be played on ZoOm. There will be contests in which the person who sends the maximum votes in an hour gets the ‘gift of the day’ courtesy ZoOm and to add to the excitement, the name of the winner will be displayed on the screen.
Commenting on the channel’s latest initiative, Bala Iyengar, Business Head, Zoom said, “We are quite excited to announce the launch of ZoOm Box. This latest show from ZoOm is all set to cater to audiences who are constantly looking out for instant entertainment. This show format is created keeping in mind the need to interact more with the viewers and provide them with their favourite Bollywood content.”
“The launch of ZoOm Box is focused at serving the growing consumption of video entertainment via tele devices amongst the youth in India. This service will enable users to listen and comment on their favourite songs of Tinsel Town and enjoy Bollywood even while on the go” added Rishi Khiani, Chief Executive Officer, Times Internet Limited.
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