Indiatimes 58888 ties up with V Rock Mobile to offer mobile contents for IPL 2010

Catch Live the excitement, glamour and analysis of the third season of the world’s largest cricket extravaganza, DLF IPL 2010, with Indiatimes 58888 from Saturday onwards. India’s most popular and single destination mobile value-added services (VAS), Indiatimes 58888, has announced a tie up with V Rock Mobile to offer IPL content to its users.
The tie-up will enable Indiatimes users across India not only to enjoy live IPL action, including live mobile commentary, SMS alerts and interactive voice response, they will also get a chance to participate in contests and win attractive prizes.
The users can subscribe to latest IPL news, take note of match statistics and enjoy cricket gossips . Moreover, there are images, rich MMS multimedia of most exciting moments of the match.
Commenting on the tie-up, Rishi Khiani, CEO,Times Internet Limited, said: "We are proud and excited to be associated with the biggest sporting extravaganza that India has ever seen. The tie-up with v Rock will provide IPL related information and entertainment content to millions of 58888 users. I am sure mobile customers will find it interesting to view, know and enjoy the best moments of matches and their cricketing stars. Moreover, 58888 being India’s only single SMS and IVR shortcode, cricket patrons have only one destination and don’t have to remember multiple numbers circulating today in the market”.
Jatin Ahluwalia, CEO V Rock Mobile, said, “We are very excited to partner with Indiatimes to provide official programming and contents of DLF IPL to millions of cricket loving peoples through 58888. This tie-up will go a long way in extending a complete mobile experience of DLF IPL excitement to 58888 subscribers, commented Ahluwalia. ”
vRock Mobile recently acquired exclusive worldwide rights for mobile contents covering SMS/MMS and IVR of IPL for a period of five years.
Vijay Srinivasan, Director, GCV, said, “The agreement announced today between vRock Mobile and India Times is another example of GCV and its partners commitment to delivering the IPL experience to cricket fans around the world through the use of mobile delivery platforms. This partnership will lead to a wide range of exciting and innovative services becoming accessible to millions of cricket fans through 58888.

So, enjoy the most happening sporting event in India live on Indiatimes 58888.

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